Ashland Push into the Russian Market

Ashland Performance Materials have announced the formation of a partnership with Composite Trade, a large Russian distribution company, to tap into Russia’s growing demand for composite resins.

The new alliance called Ashland Rus, will place both companies in a better position to server customers in the growing Russian composites market.

Products such as unsaturated polyester resins, fire-retardant resins and gel coats, provides superior properties such as strength, corrosion resistance, fire retardancy and surface characteristics are all required in Russia’s growing building and construction, transportation and marine markets.

With Ashland Rus, Ashland is building a local platform to make its products more easily accessible to the market segment of direct and larger accounts. This will be in addition to the current distribution model for Composite Trade and their customers, which will remain unchanged.

Ashland wants to deliver a high level of customer orientation and specific knowledge of production processes in the Russian marketplace as well as superior technical service and product development capabilities. The intent down the line is to create local resins and gelcoats manufacturing capability to further customise products for local markets.

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